Market+SHIFT - Building Lead Generation & Nurturing Strategies to Drive Growth

Join us for the first live Market+SHIFT webinar of 2026 as we take a practical, marketing?focused look at how to generate leads, nurture them effectively, and align marketing and sales for measurable growth. Using examples, best practices, and resources available through the Market+SHIFT portal, we’ll walk through strategies you can apply immediately—no matter your business size or marketing experience level.

Webcast Highlights:

• Understanding the role of lead generation in the sales funnel
• Key organic and paid channels that fuel effective lead generation
• Foundational tools, technologies, and elements to get started
• How to nurture leads and tailor communications throughout the buyer's journey

Whether you're building your first lead generation framework or optimizing an existing program, this session will give you actionable steps and resources to elevate your marketing efforts.