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Should MSPs Outsource their Social Media Management?

Read in 3 Minutes
September 1, 2023

When it initially arose, social media bloomed so that we could keep in touch with our friends. Since then, it has rapidly evolved into one of the most

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crucial digital marketing tools that contemporary businesses have. Many small and medium-sized businesses (SMBs) are turning to social media for help with their branding and marketing efforts. Having a presence on social media is crucial, particularly now that traditional networking is becoming increasingly difficult.

There are a variety of advantages to social media marketing, including:

  • Expanding your brand’s reach
  • Raising awareness for your business
  • Increase site traffic and transactions on your website

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How to Find New Customers Online

People everywhere are putting in untold amounts of time interacting online. On average, people who follow social media posts spend an average of two and a half hours reading posts online. This means you have the opportunity to:

  1. Serve these customers your ads
  2. Make unique announcements
  3. Communicate with prospective customers
  4. Upsell your existing customers on new solutions

Marketing through social media is an efficient approach to interacting with existing consumers and prospective clients. You can create and maintain genuine connections, which might be tough to

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achieve through other means, and offer a more personal side to your company.

How Do You Use Your Own Voice in Social Posts?

According to an article by Josh Turner, WSJ Bestselling Author, and Founder of Connect 365, there were 3.5 billion active social media users in 2022 and 50 million small businesses using platforms like Facebook to connect directly with customers. MSPs need a presence on social media sites to reach the widest audience possible; however, LinkedIn and Facebook are fantastic places to begin. Understand that there are some areas of social media marketing that you will need to manage on your own, including content writing and branding. However, you can always leverage freelancers to assist with your social media marketing efforts.

If you are too busy to commit the time necessary to compose good articles and understand which types of posts are appropriate, it is acceptable for you to get help with the content. Consider working with a partner who:

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  • Understands your audience
  • Has a strong marketing background
  • Has a strong content writing and brand building background

While audiences on LinkedIn respond to a more business-formal tone, Facebook visitors are used to a more friendly and informal voice. However, it is important to consider your brand and how YOU plan to speak to your customers. As a D&H partner, we have numerous tools and resources that can help you make the most out of your next social media campaign including marketing templates and marketing kits.Leverage our Partner Services Resources Now!

Stay Involved

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To ensure you reap the full benefits of outsourcing content for your social media accounts, it’s important to schedule media audits with your marketing partner to ensure your strategy is achieving your goals. Specifically, it’s important to review the following:

  1. Imagery and brand alignment
  2. Audiences being targeted
  3. Highest performing posts
  4. Messaging

Following this meeting, you should create action items to ensure your social media stays on course.

Whether you see a need for improvement from the imagery and branding to the audiences you’re targeting, leave your marketing partners with active feedback that they can implement immediately.

In addition, do your best to respond to the comments and feedback your followers are leaving on

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your page and posts. Of course, there will be plenty of comments and posts that don’t deserve your attention. Don’t hesitate to remove any posts that don’t align with your products or brand.

Differentiate Your Brand

MSPs who are proficient in using social media will have an advantage. If you follow a select group

of customers on social media, you can gain a lot of insight into what strategies are successful. It is possible to collect information on the factors that drive people to like, comment on, and share posts. The application of this knowledge as a useful guide in creating similar content is possible.

You may also want to look at what your competitors post on social media. Look for holes in their posts that you could fill and new ways to set yourself apart from the competition. Be sure people know you have something to offer that your rivals don't.

Custom-Tailored Marketing Campaigns

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When leveraging social media, it is crucial to review your most popular posts to see what resonates best with your audience. Usually, including visual elements like images and video can really capture a user’s attention. However, the specific image or video should be subject to A/B testing so you can determine what imagery your customers respond best to. Trying to educate your follows on a new laptop? Test out different shots of the same device while keeping everything else (audience, verbiage of post, color background, etc.) the same to determine what image resonates best with your audience.

Consider testing other aspects of your posts including:

  • Background color
  • Specific verbiage on posts
  • Moving vs. Static imagery
  • Showcasing faces/people using a product

The possibilities for A/B testing are endless and can incrementally make your brand iconic on any platform you choose to leverage.

Ready to take your social media strategy to the next level? D&H can help shape your hopes,

dreams, and marketing needs to take the first step in a journey that is inspired by you, built for your business, and different by design. Contact us today!

Now that you understand the essentials of an effective marketing campaign, we have an opportunity for you to learn directly from the experts. Don’t miss our upcoming webcast The MSP Guide to a Well-Rounded Marketing Plan on Thursday, September 21st. During this exclusive D&H partner event, you’ll hear from Brandi Reed, Marketing Director at CharTec, and Bill Daiber, Senior Business Development Manager from TechDrive Creative Studios, D&H’s marketing agency that is Different by Design.

Register Now

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